WHO WE ARE
About Sunday Management
“Sunday was built to challenge the traditional model — because creators deserve better than being kept in the dark.”
Sunday Management was built to challenge the traditional model of creator representation.
For too long, talent management has followed the same playbook: sign the talent, rely on inbound brand requests, and gatekeep relationships under the guise of protecting creators’ interests.
The result? Limited opportunity, little transparency, and creators left unaware of how they’re being presented in the industry.
Sunday was founded by a team that has lived every side of the industry — creators, experienced talent managers, and brand-side marketers who have executed campaigns and partnerships from the other end of the table. That perspective changes everything.
Our model is rooted in partnership, transparency, and long-term career building.
Sunday Management exists to build a better ecosystem for creators.
HOW WE WORK
Our Approach
“Traditional management protects information.”
We believe in sharing it. Our approach is built on the belief that educated creators make stronger partners, stronger businesses, and stronger brands.
“We focus on building careers — not just closing deals.”
By combining proactive brand development, creator education, and deep industry relationships, we operate differently from day one.
“We work alongside our creators as partners.”
Helping them scale their platforms, expand their opportunities, and build long-term value across their businesses — not just campaigns.
WHAT WE STAND FOR
Our Values
Transparency & No Gatekeeping
Creators deserve access to the same knowledge and relationships that power the industry. We operate with openness, clarity, and full alignment with our talent.
Creator Education
A sustainable career requires understanding the business behind the content. We equip creators with tools and insight to navigate partnerships and long-term growth.
Industry Perspective
Our team has worked as creators, managers, and brand marketers. That full ecosystem experience lets us structure partnerships that truly work for everyone.
Long-Term Partnership
We are not just deal brokers. We are partners in building careers that last well beyond individual campaigns.